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Ilse Crawford is a designer, teacher, creative director and founder of Studioilse. She also founded the department of Man and Wellbeing at the Design Academy Eindhoven, and was its head for two decades. By choosing to address true human needs (not manufactured ones), she has pioneered humanistic design in its real life application to environments, objects and experiences. This means design that can help us be better humans by always designing for positive mental and environmental impact. It means thinking about cause and effect, and understanding the bigger systems that underpin everything.