GREAT DANE SHOWROOMS IN SCANDINAVIA
On a visit to Copenhagen recently Great Dane and Arent&Pyke spent a sunny winter’s day with treasured partners &tradition and Fredericia. The usually reserved winter sun beams poured through large windows in both showrooms as we basked in warm hospitality and absorbed how the proud Danish design legacy continues to innovate today.
&tradition was first up in the morning, it was great to see the Norm Architects &traidtion Village being built upon by Studiopepe who have chosen the vibrant and rich colour scheme for the grand space – an old storage factory on the industrial Paper Island in Copenhagen. This collaboration is a further marrying of Italian/Scandinavian design aesthetic seen in pieces like the &tradition Cloud Sofa. The result was exactly what the designers were aiming for layers of “ambiance and emotion”.
The city of Copenhagen beckoned us back in the afternoon to Fredericia Furniture’s new (opened January 2017) showroom. This place was everything we expected and much more! Situated inside the former Royal Mail House with over 100 years of history housed in the beautiful showroom we were treated to stories from Rasmus Graversen who is the third generation of family members working within the brand. We could certainly feel the energy of Nanna Ditzel and Borge Mogensen (his original and well-loved 2213 sofa takes pride of place) running through the space still today.
JULIETTE TRIES OUT THE MAYOR SOFA
FRONT ROOM OF THE ANDTRADITION SHOWROOM RE-DECORATED BY STUDIOPEPE
FORMAKAMI PENDANT CLUSTER AGAINST SOME MAROON TONES
THE VILLAGE WHICH IS MADE UP OF THESE WHITE PERMANENT STRUCTURES WAS ORIGINALLY DESIGNED BY NORM ARCHITECTS
HEAVY CURTAINS IN PINKS, CREAMS AND DEEP GREENS ARE USED TO SEPERATE THE SPACES WITHIN THE SHOWROOM. THE EFFECT WAS MIRRORED AT &TRADITION'S STOCKHOLM FAIR STAND
THE COPENHAGEN SUN WAS POURING IN ON THE DAY OF OUR VISIT. FLY SOFA IN FABRICS CURATED BY STUDIO PEPPE
VIEW FROM THE HIGHEST POINT IN THE VILLAGE
IN BETWEEN CHAIRS AND A SIGNATURE BLOWN PENDANT CHANDELIER SIT AT THE HALFWAY POINT OF THIS GRAND SHOWROOM.
EVERY ANGLE WITHIN THE SPACE DISPLAYS THE PIECES WITHIN DIFFERENTLY. A PLACE YOU COULD VISIT AGAIN AND AGAIN.
TAKING IN THE VIEW AND THIS AMAZING ROOF FEATURING ORIGINAL EXPOSED WOODEN BEAMS
GREAT DANE CONTRACT'S JULIA PAUSING FOR A QUIET MINUTE ON THE FLY EASY CHAIR IN SMOKED OAK.
PICK A ROOM, ANY ROOM!
A BLOWN CHANDELIER FILLS THE SPACE NICELY.
FOREST LIGHT IN ITS NATURAL HABITAT, CRAWLING IT'S WAY UP A VAST WALL, SHINING ROSE GOLD HUES BELOW. PALETTE TABLE ALSO SEEN HERE.
MEETING ROOMS THE &TRADITION WAY. FLOWERPOT PENDANTS AND CATCH CHAIRS ADD PERSONALITY.
NEXT UP IT WAS OUR LONG AWAITED VISIT TO THE FREDERICIA SHOWROOM. NEWLY POSITIONED IN AN OLD POST OFFICE ON LEVEL 4 + 5 ABOVE THE CITY OF COPENHAGEN
SJ FROM ARENT&PYKE PICTURING HOW SHE WOULD USE THIS OFFICE ON A REGULAR BASIS. KAJA FROM FREDERICIA HARD AT WORK.
FREDERICIA'S CHRISTIAN WHO WILL VISIT MELBOURNE IN MARCH RUNNING US THROUGH THE SPACE AFTER A DELICIOUS LUNCH
TALL AND REGULAR HAIKU SOFAS BY GAMFRATESI AVAILABLE THROUGH GREAT DANE CONRACT
THE FREDERICIA STAFF IN THEIR EVERYDAY WORKING ENVIRONMENT!
WE CAN'T GET ENOUGH OF THIS VERSATILE SOFA. HAIKU BY GAMFRATESI
PATO CHAIRS IN A FREDERICIA MEETING ROOM
A NEW SPACE FOR THE BRAND, THIS GALLERY IS DEDICATED TO DISPLAYING PIECES IN UNEXPECTED WAYS
THE CURRENT EXHIBITION SHOWS CLASSIC PIECES IN THE COLLECTION INCLUDING THE RECENTLY EXHIBITED RE-INTERPRETED SPANISH CHAIR
BORGE MOGENSENS ACTUAL SOFA. A REMINDER TO BUY ONCE AND BUY WELL!
THE FREDERICIA HISTORY IS A RICH AND LIVELY ONE AND IT WAS GREAT TO HEAR IT FIRST HAND FROM ONE OF THE LATEST GENERATIONS. FROM BORGE MOGENSEN TO NANA DITZEL THE BRAND IS TRULY IMBUED IN RICH SCANDINAVIAN DESIGN TRADITION